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Making something fun is the most effective way to change people’s behavior.
Don’t believe it? Wait till you watch this wonderful video. An initiative by Volkswagen to prove their fun theory

Adaptive Path

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Project Brief
Brand statement: master of beauty & teenager skin care
Product line: skin care series
Celebrity: S.H.E. (Taiwan singer-idols)
Target: ages 13-25, targeted at aged 15-22, female

Target Profile
Active, outgoing
Addict to makeup
Opinion leadership in the peers
Fashion idol in the peers
Show off personal distinct taste
Compete with peers somehow
Step into “love” age
Turn into young adult
Young.
According to market size，F generation consumed 20 million dollars in 2002, was the most potential target group.
Monthly budget for cosmetics – NT$1000-1500.
The initial age to makeup was 16-18，the duration to build up confidence from “falling in love”
Few skin troubles, simple usages of skin care.

Positioning: to build up awareness and intensify brand image
Target: to know more about target preference
Place: to realize the purchase habits
Cost: to give the best performance under the budget
Trend: to catch up the fashion trend
Segmentation: to segment and stand out from other competitors
Process: to realize the process of package producing

Concept
Not “cute” (turn into young adult)
Exclusive, stylish
Show off personal taste
Emotional appeal is everything

Thanks a lot to Salih Kucukaga for sharing this awesome case study.

The European Design Awards is the comprehensive annual awards organization celebrating the best of graphic design, illustration and digital design in Europe. A joint effort by 14 communication design magazines from across Europe.

Here are the 2009 Packaging Design Winners:

Moshi moshi mind

Result: Gold
Country: Denmark
Agency: Designbolaget

Andreas Caminada

Result: Gold
Country: Switzerland
Agency: Remo Caminada graphic design

Tcho Chocolate

Result: Gold
Country: Germany
Agency: Edenspiekermann

Emulsion Paints

Result: Gold
Country: Greece
Agency: K2DESIGN

Traidcraft Tissue Range

Result: Gold
Country: UK
Agency: Studio Blackburn

Assemblage

Result: Silver
Country: Switzerland
Designer: Elsa Degirmenciler

Viktor & Rolf Strong Box

Result: Silver
Country: France
Agency: R’Pure Studio (Raison Pure Design Group)

Soft drinks / Linz 2009

Result: Silver
Country: Austria
Agency: Buchegger, Denoth, Feichtner / Haslinger, Keck

Schnapps / Linz 2009

Result: Silver
Country: Austria
Agency: Buchegger, Denoth, Feichtner / Haslinger, Keck

Jytte flour

Result: Silver
Country: Norway
Agency: M8 design

Books and More

Result: Bronze
Country: Greece
Agency: Designers United

Waitrose Fresh Herbs

Result: Bronze
Country: UK
Agency: Lewis Moberly

‘Yellow Cake’ an animation by Nick Cross is a lamentable tragedy mixed full of pleasant mirth.

The Daily Figure by Kyle Webster. I love his drawing, simple and amazing!

Apple’s new Magic Mouse is the world’s first Multi-Touch mouse. Magic Mouse features a Multi-Touch surface with gesture support. It likes the Mac trackpad, allowing you to swipe, scroll, such as: scroll in any direction with one finger, swipe through web pages and photos with two, and click and double-click anywhere. Watch the Magic Mouse video.

When it comes to the design of fans there hasn’t been much innovation or change for a long time. An electric motor turns some blades which then produces a flow of air. The design is simple, yet effective, and we use such fans in everything from keeping our PC components cool to keeping ourselves cool on a hot summer day.

Dyson, most well known for revolutionizing the vacuum cleaner market with its bagless design, has now started another revolution with fans. Its researchers have managed to create a fan that has no blades yet still manages to produce a strong stream of air flow.

The fan is called the Dyson Air Multiplier and resembles the design of a magnifying glass. In the base is an brushless electric motor which pushes air upwards into the loop where it is amplified 15 times. The air seeps out of the ring and is actually an extension of the AirBlade technology the company developed for its hand dryers a few years ago.

Watch how its works here:

How time flies by…and it is already October.

“True Happiness Lies Within You,” a polaroid from the ever-inspiring Cori Kindred.